We went through the NetWaiter blog and pulled out some interesting tips about web and mobile marketing for restaurants. A refresher is always good, and even better in bite-size form.
Here’s a brief selection of some of our favorite tips that have helped restaurants all across the NetWaiter Network:
1. Update Your Directory Listings
Correcting erroneous information and making regular updates about your restaurant is a good idea for all restaurants. Google’s algorithms like correct, consistent, and up-to-date information. Click-through rates to your restaurant can skyrocket from local customers when your information current and correct. It’s an easy and valuable way to spend your time.
2. Include Social Media Links On Your Restaurant’s Website
Facebook, Twitter, Instagram, and Pinterest are top restaurant social media sites. Make it easy for people to learn about all of the great things happening at your restaurant. Remember that certain social media sites are favored by different age groups and demographics. You’ll want to cover the entire spectrum and you may want to alter your message based on the platform.
3. Go Mobile to Improve Trust Among Consumers
Consumers can “attach” to a restaurant brand faster when using a mobile device because they can hold it in their hands. Because consumers can “hold the brand” in their hands, they tend to trust it more (a study calls this psycho-haptic — “what I touch is real”). Mobile marketing for restaurants is important because 51% of all restaurant searches happen on a mobile phone, and these are people who will be ordering online or visiting your restaurant within a few hours.
4. The Power of Virtual Touch
Post pictures on your site.
As reported in the Journal of Consumer Psychology, if you touch something you like, you’ll want it more. This partially explains why online ordering, especially when using photos to sell items, are larger than phone orders.
When a customer holds something in their hands, they imagine themselves in control. Research has found this to be true even on touchscreen devices, where the user has some control. Online customers don’t get to see or smell the food from your restaurant before deciding to order, but the ability to touch and see a photo on a mobile device gives them a sense of ownership and control. It precipitates the thought of, “Yeah, I want to order this.”
Activate Your NetWaiter Site
If you want to attract more local customers and keep them informed about your restaurant, check out NetWaiter’s restaurant platform and network. You can search for, and activate, your NetWaiter site and app here: