Back to Articles

Is your restaurant attracting enough local customers?

Recent studies have shown that four out of five shoppers in the US want to see search results or ads from business in their local area.

Are you “in” with the local crowd? Let’s take a quick look and see if your restaurant is attracting the most important customers.

Won’t You Be My Neighbor?

Users are taking advantage of the “near me” functionality in Google more frequently when searching for food and local businesses. Additionally, studies show that 72% of consumers who did a local search visited a store within 5 miles of their location.

Search engines also auto-populate the “near me” attribute for specific searches.  This makes it even easier for customers to find what they’re looking for in their area.

Because most users have a phone with location services enabled, customers can quickly find results near them. Looking for ice cream? Now, when a customer types “ice cream” into Google Maps, all the local places selling ice cream will show.

However, a restaurant’s chance of gaining greater visibility with local customers is only possible if they are properly prepared. If you aren’t educating yourself on this local marketing tactic, you are missing out on local customers. If you want to quickly improve your business, double-check you are getting the best results by heading over to Google’s Support page to begin.

Mobilize It

Since most local searches come from a mobile phone, it’s critical for your website to be optimized for mobile devices.

More than one-third of businesses admit they still do not have a mobile-friendly website, while more than 57% of all internet traffic now comes from smartphones and tablets.

More importantly, Google switched to a mobile-first index, which means it will prioritize mobile sites over desktop sites whenever someone is searching for a business on their mobile device.

Making your website mobile friendly is easy. Simply chose a website template and/or design that is responsive to being mobile. With NetWaiter, all restaurant sites are automatically optimized for mobile devices. A study found that sites that did not switch to a mobile-friendly platform before Google’s update saw over a 50% drop in website traffic. This reduction occurred because Google dropped their SEO rankings, which resulted in fewer people seeing and clicking on their site. If you want to ensure that you’re website is mobile-friendly, click on this link and type in your web domain.

Activate Your NetWaiter Site

If you want to attract more local customers and keep them informed about your restaurant, check out NetWaiter’s restaurant platform and network. You can search for, and activate, your NetWaiter site and app here:

NetWaiter Team

Author NetWaiter Team

More posts by NetWaiter Team