Recent research by the National Restaurant Association reveals stats that show just how important your restaurant’s online ordering business is to certain customer segments:

Consumers that own smartphones or tablets:

  • 90% of 18 to 34-year-olds.
  • 89% of 34 to 44-year-olds.
  • 62% of 45 to 55-year-olds.
  • 60% of 55 to 64-year-olds.
  • 34% of those 65 and over.

Takeaway: Mobile devices are quickly becoming the instrument of preference when it comes to online ordering.

Consumers that report they use restaurant technology more than they did two years ago:

  • 53% of 18 to 34-year olds (Millennials).
  • 43% of 35 to 44-year olds.
  • 26% of 55 to 64-year olds (Baby Boomers).

Takeaway: Millennials are still the sweet spot for online ordering, but the customer base is expanding in all age segments.

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