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Professional restaurant marketing tips and tricks.

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4 Challenges Restaurants Should Watch Out For

With so much going on within the food industry, there are a number of challenges restaurants should watch out for. These are issues that directly impact the flow of customers who dine in, as well as those who place takeout orders, or get meals delivered. But what are...

What are Ghost Kitchens?

BOO! Did we scare you? No? Good. Because ghost kitchens are nothing to be afraid of. All across the US, more and more restaurants are becoming “virtual restaurants” (also known as ghost kitchens), which are restaurants that are kitchen-only operated, and food is...

How to Leverage Word of Mouth Marketing

No matter what your product, business, or service is, creating conversation from customers is something everyone has in common. With the daily usage of social media tools such as Facebook, Instagram, Twitter, YouTube, online review sites, and more, customers are...

Why Specialty Items Matter

Adding new items to your menu can be fun and smart for your restaurant. A menu change can bring in new customers and it’s a chance to introduce items you’ve never had on your menu before. Around the Spring season, many of us take the time to transition from our winter...

Is It Time To Hit The Brakes On Delivery Services?

Over the years, more and more people have increased their food budget on dining out or dining in, instead of making meals themselves. According to Forbes, millennials spend 44% of their food dollars – or $2,921 annually – on eating out. In contrast, baby boomers in...

Connecting with Generation Z

There are some new kids in restaurant town, and they’re called Generation Z. Being anyone born after 1995, Generation Z now makes up around 26% of our population. Where Baby Boomers originally held the crown, Generation Z now reigns supreme as being the largest...

Upselling Through Online Ordering

“Hold the onions.” “One burger with everything on it.” “Yes, I’d like to make that a combo.” We’ve all been there. Do we want to spend that extra $1.80 on guacamole? (A: Hells yes! We’re not going to let $1.80 stand in the way of some sweet, sweet holy guacamole!) Do...

How to Stand Out from Your Competitors

Analysis of Current Menu Take the time to understand which of your items are the “all stars.” Depending on your successes and failures, you might need to tweak your menu. Menu engineering is critical to a restaurant’s success. Customers could demand a seasonal item....

Why Restaurants Should Have a Loyalty Program

Loyalty programs for companies have been around for awhile and they come in all different shapes and sizes. Some programs are created in such a way where a customer has to collect a certain number of points to unlock a special reward, or maybe they pay a particular...

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