When it comes to social media, your restaurant probably has one or all three of the following: a Facebook page, a Twitter account, and a presence on Instagram. (Bonus points if you are on Pinterest as well!)
What should you talk about on these platforms to engage your customers?
A recent survey of more than 1,200 restaurant consumers asked what guides their choices when they decide where to dine or order takeout/delivery.
83% said that treating employees well is important. Highlight your employee-of-the-month on social media. Did someone get a promotion, graduate from college, or do something great for a customer? That’s great material to put on social media and promote within your company.
73% indicated that support of their local community influences their restaurant choice. When you support a local community event, take some photos and post them online. It makes a significant difference in the minds and perceptions of your potential customers, while really showing them that you genuinely care.
When you promote menu items, keywords such as “fresh”, “locally-sourced”, “whole grain”, “vegan”, “Gluten-free”, and anything “all-natural” are great to mention.
The survey revealed that the convenience of an online ordering system shares the top spot with taste and quality, which is why making your online ordering capabilities easily available to all customers can be one of the most impactful moves to support your business.