As visual media grows in popularity, Pinterest for restaurants is becoming a more important marketing and social media tool.
Pinterest is great for sharing content tied to external sites, such as your restaurant’s website. It is popular among the millennial generation, as half of them use Pinterest at least once a month. Therefore, Pinterest may be a great tool to include in your restaurant marketing plan. Here are some quick tips and insights help get you started.
Show Me The Food
The most popular categories to browse in Pinterest are DIY & Craft, Food & Drink, and Home Decor.
Over 97% of searches are unbranded, which means Pinners are open to hearing from brands they haven’t considered before. Pinners are drawn to items from photos that are displayed on their page. Therefore, you can attract customers to your restaurant by posting beautiful, informative, and intriguing photos.
Set aside time to take quality, mouth-watering photos of your menu items to post on Pinterest. You can actually post your images directly to Pinterest from your own website by including a link. Any images that you post on Pinterest should direct people back to your restaurant’s website. More traffic to your site is more brand exposure, which in the end, means more business.
Sharing Is Caring
Your Pinterest efforts don’t stop at just posting on Pinterest. To be fully-integrated with your customers, you’ll want to promote your posts on all of your other social media channels including Facebook, Twitter, Instagram, and LinkedIn.
The posts on these channels should include the links to your Pinterest posts along with your restaurant’s website. By having a cohesive and parallel messaging strategy, your brand will stay consistent to your current and potential customers. If you really want to get creative, put aside time to build your Pinterest page by making categorized boards. You could have a board for appetizers, dinner entrees, special menu items, and more!. Doing this allows customers to quickly view your menu by categories instead of being overwhelmed with disorganized photos and content.
Always And Forever
One of the most valuable things about Pinterest is the long shelf life of Pins. The average pin is repinned 11 times. 80% of all pins are repins and it takes a pin 3.5 months to get 50 percent of its engagement. That means a Pin can, on average, live for seven months (compared to Twitter’s seven minutes). Put some thought into how you want your restaurant to be perceived by potential customers. It’s best to create content that is there to stay and grow with Pinners.