Here at NetWaiter, we know just how important customer loyalty is for building a successful restaurant.
In fact, a study done by Harvard University discovered if you can increase your regular customers by 5%, you could increase bottom-line profits by 25% to 125%. That sounds pretty great, doesn’t it?
The Good News: Implementing an automated customer loyalty program can be a major help to building a loyal customer base at your restaurant.
Why Customer Loyalty is Important
Restaurants should motivate all customers to become loyal regulars. That repeat business, especially from local customers, is what makes restaurants successful.
One of the great things about online ordering is it actually helps to increase that sense of loyalty. In fact, PMQ Pizza Magazine reported that 95% of individuals who ordered online will return to a restaurant, whether online again or in-person. Online ordering provides customers convenience and accuracy. When your customers are satisfied with the service they receive (and their meal), they’ll keep coming back for more.
Maintaining customer loyalty is especially critical during difficult economic times. Instead of worrying how you’ll get by each month, you’ll rely on those regular customers to support your restaurant. Just make sure you’re providing top-notch service every time. Doing so will maintain that high-level of trust that you’ve already built with your customers.
Having an automated loyalty program is another way to encourage frequent trips to your restaurant.
The Benefits of an Automated Loyalty Program
If you don’t currently have a loyalty program set up for your restaurant, you should consider the benefits.
Well, a customer loyalty program can actually increases the value of your restaurant. How? It provides an incentive to keep customers coming back again and again. By doing so, you’re building the individual value of each guest, which significantly increases the value of your restaurant.
Implementing a simple and straightforward loyalty program will immediately resonate with customers. It should give them something to look forward to and a reason to choose your restaurant over another. Each order should bring them one step closer to reaching their reward and larger orders should accelerate the process!
Building customer loyalty at your restaurant is essential. Automated loyalty programs help cultivate happy customers. Those happy customers, will in turn, spread the word about your business and they’ll continue to dine with you.
Activate Your NetWaiter Site
If you want to build customer loyalty and keep more local customers informed about your restaurant, check out NetWaiter’s restaurant platform and network. You can search for, and activate, your NetWaiter site and app here: