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Restaurant Marketing: Your Story is Your Success

Through all the work put into marketing, one thing is always becoming more clear. When it comes to converting sales, consumers buy stories a lot more than they buy products. “Consumers want to feel close to the businesses they buy from. They want to know the story or...

Restaurant Design: The impact of Color on Physiology

Design in restaurants is art and science. It is aimed to create the best possible customer experience while functioning effectively and efficiently for your business. And although the dining experience is focused on food and taste, it is more so experienced visually...

Increase Restaurant Profits with Menu Engineering

Even while online sales skyrocket, you still need to maintain a good in-house menu. Menu engineering is the study of the profitability and popularity of menu items and how these two factors influence the placement of these items on a menu in order to increase the...

Capitalizing on Food and Diet Trends in 2019

People are more food, health, and image conscious than ever. And if you’re a restaurant, being conscious of what food and lifestyle choices people are going to be making can give you a huge advantage over your competition. So let’s take a closer look at what is coming...

Old Ebbitt Grill: A Case Study in Attention

The Old Ebbitt Grill puts out more meals than any independent restaurant in the country and it is the third highest grossing. Established in 1856, this historic Washington D.C. restaurant has weathered any and all storms throughout its lifetime and in spite of that...