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How to Manage Your Restaurant’s Yelp Reviews

“88% of consumers are influenced by online reviews. If you have negative ones showing up for branded/direct searches, kiss that customer goodbye.” When it comes to Yelp reviews for your restaurant, there is no hiding, they can make or break your business. If your...

Restaurant Marketing: Create a Consistent Brand Experience

“Brand consistency is the pattern of expression that affects what people think about your company. The more consistent your messaging, the more consistent your branding — whether via words, design, offerings or perspective. Your brand should build awareness and...

Restaurant Marketing: The Ultimate Guide to Using Social Media

Let’s a look at social media’s relationship to restaurant marketing. A study by the Center for Hospitality Research at Cornell University addressed the use of social media as part of a restaurant’s marketing plan. Some of the findings are interesting. The 5 most...

Case Study: How Massimo is Doing it Right

“Osteria Francescana is Italy’s most celebrated restaurant. At Osteria Francescana, chef Massimo Bottura takes inspiration from contemporary art to create highly innovative dishes that play with Italian culinary traditions. It’s an approach that has won him three...