The statistics are stunning: 95% of smartphone users conduct restaurant searches, and 64% of those searches convert to purchases within one hour. Knowing this, it’s important to understand that mobile websites come with their own specific set of challenges. Here’s what to keep in mind:
Keep it quick. Think about your own experiences. When you’re using your smartphone to look up information, you could be in your car, walking in or out of an appointment, or traveling. Time is a premium. Your mobile site should include the important things within one click (i.e. a link to your online menu and online ordering). Quick access is important.
Highlight your menu. Sixty percent of consumers say a menu is the most important factor in selecting a restaurant online. Keep that menu updated, too. No one likes bad information, especially when it’s directly from the source.
Keep your brand prominent. Who you are is important. Make sure your logo and colors are reflected on the first page and all other pages of your mobile site.
Choose the right mobile partner. At NetWaiter, we quickly saw the potential of online ordering from smartphones. That’s why every NetWaiter client gets a custom mobile website for online ordering, branded to their restaurant. Furthermore, we make it easy to update your mobile menu and settings through the NetWaiter Management Console.