The most recent addition to the NetWaiter Network is the designation of restaurants that are considered Local Favorites, or restaurants known as a “Local Fave.”
NetWaiter started rolling this new designation out across the country a few months ago. The network connects local customers with more than 300,000 independent and small-chain restaurants. Visitors use NetWaiter to get updates from their favorite places, search for something new, or to find restaurants that deliver. By selecting their favorite restaurants, visitors automatically get access to updates and promos from those locations.
With the new Local Fave ribbon, visitors can easily see which locations are considered a local favorite. The blue ribbon is shown for restaurants when searching myNetWaiter, and on a restaurant’s individual NetWaiter site. This makes it easy for visitors to see which restaurants in their area have a Local Fave status.
A restaurant’s Local Fave designation is given based on an algorithm that uses a spectrum of criteria. These factors include how many people have clicked a restaurant’s “+Favorite” button, the number of times a restaurant’s page is shared on social media, and traffic visiting a restaurant’s site. While the algorithm continues to evolve and learn, the special designation is entirely objective and cannot be purchased.
Only the top 20% of restaurants in any particular area can be identified as a Local Fave.
Most customers have a group of local restaurants they patronize more than others. These customers are a restaurant’s most loyal group and can generate the majority of a restaurant’s revenue. A Local Fave designation from NetWaiter makes it easier for restaurants to attract more customers and can be a great benefit to any restaurant’s marketing strategy.
Restaurants can activate their site and app on NetWaiter here.