If you want to attract more customers to your restaurant, you need to have a marketing strategy in place. The great thing is, marketing your business doesn’t have to be hard. We’re sharing a few tips to help you get your restaurant noticed through social media, how to give back to your regular customers, and much more. If you’re ready to get more customers dining with you, start implementing these tips today…
1. Know the type of customer you’re targeting.
First and foremost, you need to know the type of customer you’re trying to bring into your restaurant. Do you want to attract families, healthy eaters, a younger crowd, or another demographic entirely? The type of person you’re trying to get through the door will dictate how you market your business because you’ll need to build your brand around the things they’re interested in. Your voice on social media and any promotional material you create should resonate with that group.
For example, if you’re trying to bring in a younger generation, you’ll want to build an active presence on social media because that’s where they’re spending their time online – Facebook, Twitter, and even Instagram or Snapchat. You could also consider holding events (such as live music) that would get them in to dine with you.
2. Grow your social media presence.
These days, social media plays a huge role in the growth of businesses of all kinds, including restaurants. Social media allows you to connect with your customers even after they’ve finished dining at your establishment. You can build a relationship with them and keep them up-to-date with everything that your restaurant has going on.
To maximize your presence on social media, make sure you’re using some of the most popular platforms for brands, such as: Facebook, Twitter, and Instagram. Then, you just need to start posting content on a consistent basis. Let your followers in on all the latest events you’re having, special menu items, and even share exclusive discounts to get them in the door. You can even time your social media posts so you share pictures of some of your most popular dishes around lunchtime and dinnertime to get their mouths watering.
3. Take advantage of your NetWaiter Network site.
Make sure your NetWaiter Network site has accurate information including your hours, location, menu items, and pricing. You can also upload photos to give people a look at your fantastic menu items. Give people an idea of what they can expect before they walk through the door or order online.
Invite your customers to leave a comment on your NetWaiter Network page because it’s a great website for customers when people are looking for restaurants in their area. You want to make sure you have a good presence there and that you’re getting great feedback.
4. Reach out to local food bloggers.
If there are any big food bloggers in your area, it would be wise to reach out to them. Well-known food bloggers have a lot of credibility on the web and can get attention for your restaurant, which will send a ton of new customers your way. Find ones who are local to you and invite them to come into your restaurant for a meal. You can entice them to join you by offering a free meal. Ask if they would be interested in writing a review and sharing their dining experience on their website. Do not try to persuade them to write a positive review, but instead allow them to speak honestly.
5. Hold a giveaway.
A great way to get your customers excited is by having a giveaway. Many restaurants hold raffles by asking customers to leave their business cards (with email addresses) in a bowl. After a certain amount of time, the restaurant will draw a card from the bowl and offer something special to whoever is chosen. You can offer a free meal or dessert, or whatever you like. It’s just a simple way to give back to your customers and make them feel appreciated.