According to a recent article from Restaurant Hospitality, 30% of all traffic to your website comes from a mobile device. In reality, that figure may be a lot higher, but 30% is still significant. Here are some dos and don’ts for promoting your restaurant to mobile visitors and customers:
- Create a mobile-friendly website. Pssst… NetWaiter automatically creates a mobile site for your restaurant. It’s easy to use and folks love it, but it’s also a good idea to have a mobile friendly version of your existing homepage. Provide customers easy navigation and show your critical information.
- List your mobile site on sites such as Yelp, Urbanspoon, and Foursquare. Your regulars may know where to find you, but others may be looking up your restaurant on their mobile device using one of these sites.
- Keep it simple. People care more about ease-of-use and functionality when it comes to mobile websites. They just want them to work – so forget fancy graphics that take forever to load. Keep it simple and easy to navigate. Note: A mobile NetWaiter site is fast and easy to navigate.
- Make it easy for customers to find you. Use a QR code on all your signage and spread the word that you have a mobile site and mobile ordering.
With more than 90 million internet-accessible Smartphones in the United States, mobile ordering and accessibility is something you don’t want to miss!