Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.”

Guerilla marketing overview

Guerilla Marketing is a powerful method of leveraging creativity to drive awareness. The concepts behind guerrilla marketing require creativity and marketing intuition.  If you are finding a need to switch things up, executing a guerilla marketing campaign is the answer. It should be fun, innovative, and demand the attention of your customers. A brief introduction of how to use Guerilla Marketing for restaurants.

A recent survey of small business owners dove into the world of small business marketing and found that that 43% of all owners spend less than $200 a month on marketing and over  33% indicated that they spent anywhere between $200 and $1000 a month on marketing. The key takeaway is that small business owners – particularly restaurants – have a limited marketing budget to work with. Because of this, you’ll need to think of ways that you can shock or entertain your customers. Maybe consider making an 80-foot long pizza? Staying engaged and having fun is the most important part.

A fresh approach

Customers have a tendency not to trust traditional advertising, specifically if they know they’re being targeted. Guerilla marketing is a refreshing way to break away from that mold. This approach applies to online channels as well. Take your fearless guerilla marketing mindset to platforms like Facebook, Instagram, and Twitter. Create content that aligns with your audience so it feels more artistic than promotional. Jay Conrad Levinson introduced the concept of guerilla marketing back in the 1980s, and the approach still rings true here in 2018, “Guerrilla marketing embraces 360 degrees of communication, reaching target audiences in as many ways as are affordable and possible.”

Next Steps

If you are looking to begin your guerilla marketing efforts, take a look at this helpful list of ideas from United Capital Source. You can take on some of these efforts yourself or work with your team and delegate tasks accordingly. This is also a good time to adopt a planning/calendar tool such as Wunderlist or using something more familiar like Google Calendar to schedule your marketing launch campaigns.


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