Here are some tips on how to use Facebook, Twitter, and Instagram to increase the awareness of your restaurant and online ordering site. Most digital cameras have a video function, so consider substituting still photos for video when the opportunity arises.
Show, Don’t Tell – People love pictures. Ask one of your takeout customers to pose with their order when they come in to pick it up. Maybe include the employee that assisted the customer too.
New Dishes – Offering a new takeout item on your menu? Offer it first on your NetWaiter site, and promote it with photos sent out via social media: “Checkout our new dish – available only online!”
Pitch Your Promotions – Offering an incentive for ordering online? Perhaps 50% off a dessert for orders over $15? Make sure that gets posted via social media and include a photo of a dessert.
Tip of the Week – A lot of restaurants let their customers in on recipes. Promote it online (as long as it’s not a secret family recipe).
Updates – New things are always happening at your restaurant. Talk about them on Facebook and other platforms.
Tell Stories – Catering a special event, or hosting it at your restaurant? Talk about it online. Maybe a customer has a special story? Ask them if you can share it online.