Customers love hopping on their phones and finding new local places to eat. More than ever, a restaurant’s online presence can make or break a customer experience. Recently, Restaurant Business wrote about “4 Things Consumers Want on Restaurant Websites.” These things, in a nutshell, include:
- Transparency: 70% of Millenials want in-depth menu details on the website and 60% expect food photos
- Integrated Mobile Presence: 78% of Millenials look up menus on their smartphones and half follow restaurants via social media marketing for restaurants
- Online Ordering Systems for Restaurants: 29% of those 18-34 say restaurant online ordering drives their to-go business
- Easy Navigation: A website should let the photography of your food and restaurant shine while still providing all the relevant information
Keeping this short list in mind, we took a look at few great restaurant sites. Take notes on what you like about these sites as you tweak your own restaurant site or create an entirely new one…
The first thing you notice about Le Sud’s website is the quality image of their food in a mouth-watering way. The top-to-bottom scroll is aclassic way for customers to find what they’re looking for from the homepage and makes it easy to navigate through the site. All text is readily available, easy to read, and to the point. The color scheme of the site is consistent with the brand, restaurant marketing, and makes you feel like you’re already dining with them. The whole site focuses on what’s most important to them – quality food and ingredients.
Ma’am Sir immediately has a fun, bright, and colorful website featuring the main dining area of the restaurant. With their name being slightly goofy, it only makes sense to provide a web experience that replicates an invites customers into their fun atmosphere. The navigation of the site is simple, and they only feature their Instagram page which continues to showcase the yummy food and Filipino vibe. The restaurant makes the menus and online reservations quickly available underneath the logo so the customer can get to the food as soon as possible.
Nunu has a nice, clean and simple design with easy navigation. Instead of using colors in their text, the colors pop within their food photography. There is nothing too robust or distracting so the customer can clearly focusing on the information and food. When it comes to overall customer experience, the website clearly was put together with the customer in mind. Even the menu is clean and organized so the customer can quickly see what their dining options are.
Not all websites need to stand out. Sometimes the best and safest route is to take on a more standard layout and design. À La Cart’s website has all the information a customer needs right on the very first page. Since their location is such a visual element and component to their brand, they wanted to highlight that right from the start by having a photo of their establishment front and center. This website is a great example as to how you can manage multiple vendors within one site, and if your site has a ton of events or want an area for restaurant promotions.
Hudson House has a slightly unconventional site. Instead of using fancy food photography to grab a customer’s attention, the restaurant has beautiful hand-drawn/watercolor images of the restaurant to first grab your attention. This site is also perfect for a restaurant who has multiple locations. The Hours and Location drop-down menu for the customer to choose between Dallas and Addison is quick, to-the-point, and easy for the customer to choose and find the information they need. For each location page, the information is organized neatly, all of the information that a customer might want is there (address, hours, phone number, and email). This site follows the KISS (keep it simple, stupid) to a T instead of relying on catchy visual effects.
Lardo’s website is a great “hub.” All key information about the restaurant can be found on the very first page. The rotating slideshow is also visually attractive because it keeps the customer on the page longer to look at the photos versus having them click a button to manually navigate through the slideshow (which they can also do by heading over to a “Gallery” of Lardo photos). The Gallery page is an awesome component to have on your website since it invites the customer into your world, your food, and your brand. Because this particular restaurant also has brother/sister brands, the owners make sure not to exclude them on the very first page in hopes the customer might also venture to those pages as well. In fact, check out their website for their homemade pasta, Grassa. The site is a continuum of clean visuals and easy customer experience.