A popular marketing vehicle used by restaurants is the limited time offer, or LTO.
Typically, LTOs are special menu items or offerings made available for a short period, often offered in unison with a holiday or celebration of some sort. These opportunities work especially well with online ordering.
NetWaiter has assembled a list of non-holiday events that are great for online ordering LTOs:
- Do you have a local minor league baseball team, or a major league team for that matter? Offer a combination of foods for a pre-game tailgate party. You can set the offer to be available after a certain time on game day.
- The Saturday wedding special – a bag of sandwiches for the groom and groomsmen, or finger foods for the bride and her bridesmaids as they get ready.
- Do local parks offer summer evening movies or concerts? Customers can order dinner online and pick it up on the way.
NetWaiter and limited time offers – a combination that can help your bottom line. Develop your offering and use the NetWaiter Management Console to email it to your database of online customers.