Here are some interesting statistics from the 2014 Restaurant Industry Forecast, put out by the National Restaurant Association, and how they can be interpreted regarding restaurant online ordering.
It often comes down to your website – The NRA reports that 61% of those consumers responding have visited a restaurant’s website. If you offer online ordering and your NetWaiter site is prominently linked to your site, you can capture the customer’s order when they visit your site. It’s all about convenience.
If you offer it, they will use it – 52% of customers said they would use a smartphone or tablet for delivery or takeout if the restaurant offered that option. That’s over 50% of your customers, who would likely increase the frequency of visits to your restaurant, if they could order from their mobile device.
More reasons for mobile – Another survey finds that restaurants are the most searched industry on a mobile device and that 75% of those searching will make their dining decision based on the restaurant’s mobile site producing the information they were seeking. NetWaiter will make sure the important parts of your site (i.e. your menu) can be easily viewed from a mobile device. The good news is that your mobile site instantly reflects any changes made to your regular site through your NetWaiter Management Console.