Social media offers an excellent opportunity to reach customers on an emotional level using photos. Here are three suggestions of photos you can post to Twitter and Facebook:
Photos of Dishes – Presentation is everything. Post a photo of your popular entrées and desserts to Twitter and Facebook. You can even add an offer: ‘Surprise your sweetheart with pie tonight – order an entrée online and get 50% off one of our delicious pies.’
Photos of Employees – Highlight your employees and how well they do their job. Post photos of employees so customers feel like they know them the next time they come in to eat.
Photos of Customers – Patrons are also part of your restaurant family. When a customer comes in with a new baby, capture it on your camera phone. How about the folks who order online at your restaurant three times a week for lunch? Snap a picture (with their permission) the next time they pickup an order and use the photo for promoting ordering online at your restaurant by posting it to Facebook and Twitter.