QSRweb.com cited a recent forecast by the National Restaurant Association that in 2011, seven out of ten consumers stated they would try to eat healthier when dining out. Self, a women’s magazine, gets more than 1 million unique visitors each month to its online nutritional calculator.
You guessed it – diners are becoming more health conscious.
This was the challenge that NetWaiter took on more than a year ago when Greenz Salads – with three locations in the Dallas metropolitan area – asked for help with their “Build Your Own Salad” menu offering. This popular menu item allows diners to customize their own salad with numerous ingredients, including the choice of lettuce, toppings, and a variety of dressings.
“The Build Your Own is a favorite of our customers,” said Casie Caldwell, owner of Greenz Salads.” While we were able to list the nutritional content of our other dishes, we didn’t have a way to do it with that offering. Every order is different.”
NetWaiter worked with Greenz to integrate a nutritional calculator into their menu for the “Build Your Own Salad” item. As a diner builds their salad with their selections, the nutritional calculator instantly calculates and updates the nutritional information as each option is selected.
One of the goals was to create a tool that consumers were already familiar with. The calculator reads like a nutrition label found on items in a supermarket – listing not only calories, but also cholesterol, potassium, sodium, carbohydrates and protein.
“NetWaiter was able to produce a great tool,” said Caldwell. “The functionality is right on. It gives us a competitive edge. We’ve since seen this concept copied by several large chains.”
If you would like to learn more about NetWaiter’s nutritional calculator, or its implementation, please contact NetWaiter.