In a sit-down restaurant, new menu items are sold through menu inserts, easels, and as part of the introduction given by the wait staff. In an online environment such as NetWaiter there are also a number of ways you can promote new menu items and changes. Here are a few tips:
Maintain an Interactive Online Menu. Nothing makes a customer twitch more than outdated information on a website. With an easy-to-use interactive web-based menu, you can also update your menu without calling a website designer. It’s also easy to highlight changes or new additions.
High Quality Images. We’ve talked about this before, but it’s worth repeating. A quality photo of a new menu item says more than any description. Post it on your interactive menu, but also get it on Facebook, Twitter, and other sites. You want those images shared.
Include Social Media Buttons. Facebook, Twitter, Instagram – all of them. Make it easy for people to spread the word about your new menu items. Remember that certain social media sites are favored by different age groups. Facebook is now considered an “old folks” platform. Younger people tend to use Instagram and Twitter. You may want to alter your message based on the platform.
Create Buzz with “Partnerships”. Try naming a new item after someone popular in the community. At the very least, they will promote the item and your restaurant for you. You’ll make this person and all their family and friends advocates for your restaurant. Imagine the buzz.