If you are trying to decide on increasing the amount of money and energy you put into social networking for your restaurant, this might help you make the decision.
According to a recent study by the Pew Research Center, the number of U.S. adults using social networking stands at 72%. That’s up from 67% less than a year ago. When Pew first did this study in February 2005, only 8% of online adults used any of the social networks.
No one is surprised that the highest numbers are in the younger age brackets, but seniors are making gains. Consider this information:
- Six out of ten Internet users age 50-64 are social networking site users.
- Adoption rates for those 65 and older have tripled in the last four years (from 13% in the spring of 2009 to 43% in 2013).
If your customer base boasts some diversity, also consider that, according to the study, social media usage extends across a broad range of demographic groups, with especially high adoption rates among Hispanics, college graduates, and those with incomes of $75,000+.
Read more: http://www.marketingprofs.com/charts/2013/11514/who-uses-social-networks-age-race-gender-and-income-breakdown#ixzz2dxEsLWVB