“Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.”
Guerilla Marketing is a powerful method of leveraging creativity in a way that increases exposure to customers for restaurants with a small marketing budget. The concepts behind of guerilla marketing requires creativity and marketing intuition. If you are finding a need to switch things up, executing a guerilla marketing campaign is the answer. It should be fun, innovative, and demand the attention of your customers which will require more creativity than dollars to operate successfully.
A recent survey of small business owners dove into the world of small business marketing and found that that 43% of all owners spend less that $200 a month on marketing and over 33% indicated that they spent anywhere between $200 and $1000 a month on marketing. The key takeaway is that small business owners – particularly restaurants – have a limited marketing budget to work with. Because you won’t be spending a ton of money on your guerilla marketing campaign, you’ll need to think of ways that you can shock or entertain your customers. If you are a pizza shop, renting that pizza costume and doing a little dance in front of the store isn’t looking so bad. Or consider running a special event where you give away a free large pizza to the first 100 customers who showed up to your restaurant dressed as a pizza slice! Staying engaged and having fun is the most important part.
Customers have a tendency not to trust traditional advertising, specifically if they know they’re being targeted. Guerilla marketing is a refreshing way to break away from that mold by promoting your restaurant to them without it being a direct “sell.” This approach should also be applied to any marketing efforts conducted through online channels. To take your guerilla marketing mindset to platforms like Facebook, Instagram, and Twitter, you need to truly understand who your customers are and create content that is unique and eye-catching. By generating creative content that aligns with who they are as a person (not just as a customer), they won’t feel as if you are promoting items that they wouldn’t already pay for.Jay Conrad Levinson introduced the concept of guerilla marketing back in the 1980s, and the approach still rings true here in 2018, “Guerrilla marketing embraces 360 degrees of communication, reaching target audiences in as many ways as are affordable and possible. Your task as a guerrilla is to be aware of all the marketing weapons available to you, to experiment with many of them, and then to identify the combination of weapons that provides the highest profit to you.
If you are looking to begin your guerilla marketing efforts, take a look at this helpful list of ideas from United Capital Source. You can take on some of these efforts yourself or work with your team and delegate tasks accordingly. This is also a good time to adopt a planning/calendar tool such as Wunderlist or using something more familiar like Google Calendar to schedule your marketing launch campaigns.