The restaurant industry continues its love-hate relationship with daily deals. There is even some research that the customers are not as bad as once thought, although they still are not the most profitable. The main drawback is that once you start using them, customers come to expect them.
Online ordering, however, proves a far better way to grow business–and is more profitable. As noted in a recent NetWaiter blogpost: “Almost 98% of operators say the ROI of online ordering met or exceeded their expectations, with 52.4% saying their expectations were surpassed.