Are you considering SEO–search engine optimization–for your restaurant? Read this.
According to OpenForum.com, Adobe recently put out a study of the importance of website optimization activities. The survey covered 1,800 digital marketers, asking them about their activities in this area.
Eighty-six percent of the companies spent less than 15% of their marketing budget on website optimization activities–search engine optimization and other web-based campaigns. Slightly more than a third of those reported website conversion rates below 1%.
Those companies who upped that investment to 25% of their marketing budget were twice as likely to enjoy website conversion rates of at least 9%. That means increasing your SEO budget by two-thirds can net an increase in results of as much as nine fold.
This survey was across all business types, so it is not specific to just restaurants, but the general results are probably close. According to a 2013 survey released by IAB and Viggle, 69% of those polled have ordered food via the mobile internet at least once, and use mobile devices for information/research even more frequently.
Investing in SEO will bring customers to your website and subsequently through your front door or to your NetWaiter online ordering website.