This may be a big shock, but studies reveal that only 4% of Facebook fans return to your page after visiting and liking it.

This means if your messages don’t end up in a user’s newsfeed, they probably won’t be seen.  So, how do you get your Facebook posts to as many followers as possible?

Posts on a newsfeed are based on an algorithm called EdgeRank.  If you do things the algorithm likes, then your posts will get in front of more people.  Here’s what the algorithm looks for:

Affinity:  The more posts a fan likes, comments on, and shares, the more likely they will see your future updates.

Weight:  Closely linked to affinity, this measures the action of each individual update.  The more action an update gets, the more likely it will be shown on more newsfeeds.

Decay:  If you are posting the same thing all the time, or you wait too long between posts, the algorithm starts to forget about you.

TIPS: Try to post at least once a day, and pay attention to when you post and what kind of responses you receive.  Your followers may be more prone to responding at specific times.  Look for patterns of high response, make posts or ask questions that elicit answers, and try to be interactive.

 

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