Twitter is a popular tool for restaurant owners to use to connect with customers. Because social media is the new word of mouth, it is important for a restaurant to be present on at least one social channel. Twitter is the third largest social platform – and a great way to connect to customers in a way that drives revenue. In this segment of “Social Media for Restaurants,” we’re going to look at how to get started on Twitter.
To get started, you have to create a profile for your restaurant. To do this, you’ll need to decide what username you want to have. This username should be a reflection of your restaurant and brand, so keep it easy and simple for customers to remember. If your restaurant is Oodles of Noodles, choose a username name like @OodlesofNoodles, or @OodlesNoodles. Next, you’ll want to make sure the page reflects your restaurant’s brand by uploading an appropriate profile and background picture using your logo and restaurant colors. You can find the correct image dimensions here. You also will want to complete your bio to ensure that when customers find your profile, they know who you are, what you offer, and where you’re located.
Time to Promote
Once your account is set up, take the time to decide what kind of content you’d like to post. The wonderful thing about Twitter and marketing is that your opportunities are endless when it comes to ideas. Use Twitter to announce a special discount or deal to your customers. Customers can show up to your store or use a Twitter-specific coupon code online when they order food. If you released a new menu item, ask your customers to share their feedback on Twitter.. If you make a post about a weeklong deal, try to get customers to retweet the post for the opportunity to enter in a free giveaway. Just remember to have fun!
When posting to Twitter, try to include as much call-to-action as possible. If you are promoting a new menu item or deal,as them to order online and put a link to your online ordering page. Also, think about when you are posting. Are customers more engaged at lunch? On the weekends? In the morning? Be mindful of these insights because they could make your content more visible.
Hashtags are a critical ingredient for promoting your restaurant on Twitter. . Hashtags drive awareness by making you searchable. . When trying out new hashtags, make a note of which ones proved to be popular, and which ones which failed to generate a positive response on social networking websites. You can create a hashtag unique to your business and include them on print materials in your restaurant so customers know to use it when posting about your restaurant. Hashtags are also useful to include in events, new menu items, or local partnerships. #letsgetstarted
Like any form of marketing, try to have as much fun with it as possible. Avoid only trying to promote deals, specials, and restaurant-specific content. If you allow yourself to open up to your customers, you are more likely to see a higher level of engagement and purchasers. Treat your customers like family and friends, and invite them into your restaurant’s life with open arms.