Digital marketing for restaurants can be an overwhelming task for even the most tech savvy and experienced marketer or restaurateur.
So, if you are not a tech whiz or marketer, it’s easy to let this aspect of your business fall by the wayside. But, a strong and effective digital presence and marketing strategy is one of the most impactful things you can do for your business. This is why we have pieced together a simple guide to help ensure you have all the bases solidly covered when it comes to your restaurant’s online presence.
Claiming your Restaurant on NetWaiter for Free
NetWaiter’s free platform allows restaurants to increase their online presence and boost revenue by using its marketing platform and network to connect with more local customers. Easily configure your settings, customize your site, and GO! Activate your site now to join a network of 300,000+ restaurants!
Claiming Your Business on Google
This is an important listing to claim to maintain your business’ online presence. A Google business profile allows customers to see your restaurant’s location, category, hours, contact information, reviews, popular times, and images. Your restaurant will also be shown on Google Maps, and if you have a website, the link will be on display here.
Claiming your business on Google is a simple and effective way to validate your business and get potential customers in the door.
Claiming Your Yelp Business Page
Over 80% of people consult online reviews before making purchases, and restaurants are no exception. This is why it’s important that your profiles on online reviews on sites such as Yelp are helping customers make the decision to patronize your business. Make sure your profile displays accurate and positive information about your restaurant. Be sure you have a selection of choice pictures and reviews from loyal customers and stay up to date with pertinent business information such as updated menus, hours of operation, and location changes.
Not only is Yelp, or other review sites, a platform for you to display your business and attract potential customers, but it is also a well for feedback from your customers. Investing in your review pages online will help you reach and understand your market with more impact and effectiveness with minimal effort or cost.
Create Restaurant Social Media Accounts
Creating social media accounts for your restaurant is one of the easiest and most cost effective ways to market your restaurant. With billions of users around the world, social media apps are the perfect platform to put your restaurant on display to your customers. It’s here that you can easily display business information such as your location, hours, menu etc. But more importantly, this is where you can communicate directly with your customers and further enhance and expand the dining experience at your restaurant.
Additionally, it also creates a very cost effective platform to buy ads. Placing ads on platforms such as OpenTable or Yelp can be a very simple way to grab the attention of people already looking to eat out. And, because you have active listings on each site, you offer your customers a friction-less way to your restaurant’s profile.
Getting your restaurant started and covering the necessary online ‘bases’ is relatively quick and easy. It will create tremendous value for your restaurant and it’s not an opportunity you can afford to pass up.