Digital marketing for restaurants can be an overwhelming task for even the most tech savvy and experienced marketer. So if you are not a tech whiz or marketer, it’s easy to let this aspect of your business fall by the wayside. But, a strong and effective digital presence and marketing strategy is one of the most impactful things you can do for your business, and sleeping on this aspect of your business leaves too much money on the table to ignore. Which is why I wanted to piece together a simple guide that will help ensure that you at least have all the bases solidly covered when it comes to your online presence.
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Claiming Your Business on Google
This is the first and most important thing you can do for your business’ online presence. Completing a business profile for your restaurant will allow your customers to see your restaurant’s location, category, hours, contact information, menu, reviews, popular times, and images. Your restaurant will also be shown on google maps and if you have a website, the link will be on display here.
Claiming your business on Google is a simple and effective way to validate your business and get potential customers in the door. The only thing you need to do to claim your business on Google is to create a Google Plus account for your restaurant and claim your business listing.
Claiming Your Yelp Business Page
Over 80% of people consult online reviews before making purchases, and restaurants are no exception. Which is why it’s important that your profiles on online reviews on sites such as Yelp are helping your customers make the decision to patronize your business by making sure that your profile displays accurate and positive information on your restaurant. Be sure that you have a selection of choice pictures and reviews from loyal customers and stay up to date with pertinent business information such as updated menus, hours of operation, and location changes.
Not only is Yelp, or other review sites, a platform for you to display your business and attract potential customers but it is also a well for feedback from your customers. Investing in your review pages online will help you reach and understand your market with more impact and effectiveness with minimal effort or cost. It is something I would consider a fundamental necessity if you are going to be successful in such a competitive market.
Create Restaurant Social Media Accounts
Creating social media accounts for your restaurant is one of the easiest and most cost effective ways to market your restaurant. With billions of users around the world, social media apps are the perfect platform to put your restaurant on display to your customers. It is here that you can easily display business information such as your location, hours, menu etc. But more importantly, this is where you can communicate directly with your customers and further enhance and expand the dining experience at your restaurant.
Additionally it will also create a very cost effective platform for for-pay ads. Placing ads on platforms such as Open Table or Yelp can be a very simple way to grab the attention of people already looking to eat out. And because you have active listings on each site, you offer your customers a frictionless way to your restaurant’s profile.
Getting your restaurant started and covering the necessary bases online is relatively quick and easy. It is a tremendous value for any business and not an opportunity you can afford to pass up.