The studies and research all agree. The biggest attraction for ordering online is customer convenience and control. Whenever we make changes and upgrades to the NetWaiter system, we always put them through our ‘convenience filter’. Above and beyond our recent Group Ordering release, other upgrades have been made to improve convenience for customers. Here’s a recap:
As discussed in our last newsletter, group ordering allows any customer, but particularly people like administrative assistants, pharmaceutical reps, or anyone organizing a group lunch/dinner, to conveniently place orders for everyone involved.
To start, an organizer invites friends or co-workers via email. Your NetWaiter site allows the organizer to select invitees and include an optional message. Each person accepts or declines the invitation. If they join the group, they are directed to your menu to select their items. When completed, their selections are sent to the organizer, who submits the Group Order, with the desired pickup/delivery time. Each item of a Group Order is identified with the person’s name that ordered it. If possible, your restaurant should write the name of the corresponding person on each item before packaging up the entire order.
Other Front-End Changes
Editing Orders – Customers will discover they now have a faster and easier way to edit and delete order information, if needed.
Site Appearance – We’ve tweaked a couple of visual elements (fonts, etc.) to improve consistency throughout the ordering process.
Site Layout – We’ve increased customer usability of the NetWaiter website. Additions include a ‘breadcrumb’ to help with navigation, easier access to Log In/Off, and a link to view the status of a pending Group Order.
Management Console Changes
Email Marketing and Social Widget Upgrades – You now have more options for editing content of email messages and those on your social widget.
Promotions Upgrade – When offering promotions that include specific items, NetWaiter will automatically add those items to an order when the customer enters the Promo code.