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Add a Personal Touch to Online Ordering

In a recent survey by the National Restaurant Association, more than half of the individuals who have not used online ordering say they prefer dealing directly with people.  The good news: you know their objection, and now you can address it. Here are some tips to...

Expect Success (with a Simple Plan)

With some simple planning, you can expect your online ordering initiatives to be successful.  Here are some key components to think about: Stress the Benefits to your Managers – Online ordering is a way for your restaurant to capture more business without expanding...

Important Stats on Mobile Devices and Restaurant Technology

Recent research by the National Restaurant Association reveals stats that show just how important your restaurant’s online ordering business is to certain customer segments: Consumers that own smartphones or tablets: 90% of 18 to 34-year-olds. 89% of 34 to...

What Influences Customers Online?

What influences a customer when making a purchase online?  Although these stats* apply to all online purchases, they are very much applicable to restaurants and restaurant online ordering. Site Speed and Visuals: •    After waiting 3 seconds, 57% of visitors will...