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Takeout Can Be A Wiser Consumer Purchase

Takeout continues to grow as a percentage of takeout business for restaurants. No wonder when many popular meals are more expensive to make at home (according to this Yahoo article) than ordering at a restaurant. And that says nothing about your time involved in...

NetWaiter and the Impact of Online Ordering

NetWaiter regularly provides statistics regarding a variety of restaurant related topics, such as marketing, social media, customer trends, etc.  More recently, we looked at specific statistics that relate directly to the online and mobile marketplace for...

Larger Tickets and New Markets

Jose Davila, manager of The Sub and Pizza of Amherst, located not far from the University of Massachusetts, setup a new marketing tool in 2012 – NetWaiter. “I looked at online ordering systems for a year,” said Jose. “I have a big file of all...

Getting the Most out of Facebook Posts

This may be a big shock, but studies reveal that only 4% of Facebook fans return to your page after visiting and liking it. This means if your messages don’t end up in a user’s newsfeed, they probably won’t be seen.  So, how do you get your Facebook posts to as many...

The LTO

A popular marketing vehicle used by restaurants is the limited time offer, or LTO. Typically, LTOs are special menu items or offerings made available for a short period, often offered in unison with a holiday or celebration of some sort.  These opportunities work...