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Being More Convenient Than Supermarkets

This threat to restaurants keeps coming back. A new study by the NPD Group, as reported in FastCasual.com and Supermarket News, predicts that within the next decade the market for prepared food and ready-to eat meals will increase more than 10 percent, compared to a...

Keeping Your Lunch Business

Online ordering is the best weapon for addressing change in the restaurant industry… The Orlando Sentinel, citing several respected industry sources, reports that restaurants that have not spent a huge amount of energy trying to capture the lunch crowd are now...

Photos and Social Media

Social media offers an excellent opportunity to reach customers on an emotional level using photos.  Here are three suggestions of photos you can post to Twitter and Facebook: Photos of Dishes – Presentation is everything.  Post a photo of your popular entrées...

Industry Grits its Teeth on Daily Deals

The restaurant industry continues its love-hate relationship with daily deals. There is even some research that the customers are not as bad as once thought, although they still are not the most profitable. The main drawback is that once you start using them,...

Score Big with Secret Menu Items Online

Everyone likes to feel as if they are an insider, that they know things other folks don’t know.  This includes secret menu items at restaurants. What’s better than a secret menu?  A ‘secret’ menu only available to online customers. “Online ordering...