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Latest Info on Your Customers and Social Media

If you are trying to decide on increasing the amount of money and energy you put into social networking for your restaurant, this might help you make the decision. According to a recent study by the Pew Research Center, the number of U.S. adults using social...

Quick! Get Some Video on YouTube

A recent article in the online version of QSR quotes a 2012 Nielson study revealing that more than 90 percent of consumers say that recommendations from friends and family have the biggest effect on their purchasing behavior. The Zocalo Group, a marketing agency in...

Important Stats About Mobile Online Ordering

With the capability of internet access on most mobile phones, ordering online from a mobile device quickly became a natural fit for restaurants.  Each day, we see more and more feedback from restaurants and published information that reinforces how and why restaurants...

The New Buzzword

“Micro-relationship” is the bond you form with a tourist in your area visiting a local attraction. Tourism spending at restaurants in the U.S. is at an all-time high, according to the National Restaurant Association. Fifteen percent of sales at quick...

Customer Tip of the Month

This from the Open Forum Blog of American Express: Practice the “benevolent ambush.” This tip for better customer service comes straight from psychiatric research that found people were more grateful for an unexpected dollar bill than they were for the...