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The Impact of Virtual Touch on the Restaurant Buying Decision

In past articles, we’ve discussed the benefits of using photos on your NetWaiter menu.  Now there is another reason to show photos, and this is especially pertinent for tablet and mobile users. As reported in the Journal of Consumer Psychology, if you touch something...

NetWaiter Offers Early Glimpse into Social Commerce

A recent industry white paper cites ten percent of online purchases come from a smartphone or tablet computer.  The same source predicts that by 2017, that percentage will be up to 50 percent. There is no doubt that online and mobile commerce is getting more...

Controlling Your Online Presence

Customers resort to online searches, especially through their smartphones, to find restaurant information more and more these days.  Bad online information, however, can hurt you.  A recent industry study revealed that 68% of people are not likely to visit a...

Keeping it Personal with Online Ordering

Restaurant customers are, of their own will, flocking to convenient technologies such as using online ordering for takeout & delivery.  But, as one hospitality executive observed in The Wall Street Journal last month, “When you lose the experience of...

Holiday Catering with Online Ordering

The holidays are fast approaching, and with it, the chance to reap extra profits by offering customers catered holiday meals—either to their home or business—using your NetWaiter online ordering system. For businesses, of course, you can offer full catering services...