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Know Thy Customer

“If you can’t measure it, you can’t improve it.” Those were the words of the late Peter Drucker, one of the top management experts, an educator, and consultant with businesses across the world.  Knowledge is power! So, what do you know about your takeout customers? ...

The Impact of Virtual Touch on the Restaurant Buying Decision

In past articles, we’ve discussed the benefits of using photos on your NetWaiter menu.  Now there is another reason to show photos, and this is especially pertinent for tablet and mobile users. As reported in the Journal of Consumer Psychology, if you touch something...

NetWaiter Offers Early Glimpse into Social Commerce

A recent industry white paper cites ten percent of online purchases come from a smartphone or tablet computer.  The same source predicts that by 2017, that percentage will be up to 50 percent. There is no doubt that online and mobile commerce is getting more...

Controlling Your Online Presence

Customers resort to online searches, especially through their smartphones, to find restaurant information more and more these days.  Bad online information, however, can hurt you.  A recent industry study revealed that 68% of people are not likely to visit a...

Keeping it Personal with Online Ordering

Restaurant customers are, of their own will, flocking to convenient technologies such as using online ordering for takeout & delivery.  But, as one hospitality executive observed in The Wall Street Journal last month, “When you lose the experience of...