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Moment Marketing and Online Ordering

Remember the 2013 Super Bowl and the 34-minute power failure? It has a special place in football history. It was also a legendary moment in marketing. Somewhere in those thirty-four minutes, the marketing guru’s for Oreo tweeted a simple graphic—a photo of an Oreo...

Online Ordering to the Rescue

Online ordering is one of the best tools restaurants can use to position themselves against larger chains that dominate the market.  Indeed, there might not be a better time to be an independent or small chain than right now, especially if you offer online ordering....

You want customers to be online, and so do they.

Your restaurant should want as many customers as possible to order online.  Here are 5 simple reasons why: •    You capture valuable information.  You can see ordering frequency and ordering habits.  You also get customer contact information such as email addresses...

What Mobile Device Love Means to Your Restaurant

A recent study shows the branding advantage of a mobile site, especially for a restaurant. Consider these facts: Consumers attach to a brand faster using mobile devices than anything else, because they hold the device in their hands, as opposed looking at a computer...

Reminding Customers of Their Last Order Has Its Benefits

It’s accepted industry wisdom that a good contributor to building business at a restaurant is new-product introductions.  Those new dishes bring back customers, goes the logic. If this is true, why does NetWaiter remind online customers what they last ordered when...