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Restaurant Marketing: The Power of Word of Mouth

No matter what your product, business, or service is, creating conversation from customers is something everyone has in common. With the daily use of social media tools such as Facebook, Instagram, Twitter, YouTube, online review sites, and more, customers are...

Why Specialty Items Matter

Adding new items to your menu can be fun and smart for your restaurant. A menu change can bring in new customers and it’s a chance to introduce items you’ve never had on your menu before. Around the Spring season, many of us take the time to transition from our winter...

Is It Time To Hit The Brakes On Delivery Services?

Over the years, more and more people have increased their food budget on dining out or dining in, instead of making meals themselves. According to Forbes, millennials spend 44% of their food dollars – or $2,921 annually – on eating out. In contrast, baby boomers in...

Connecting with Generation Z

There are some new kids in restaurant town, and they’re called Generation Z. Being anyone born after 1995, Generation Z now makes up around 26% of our population. Where Baby Boomers originally held the crown, Generation Z now reigns supreme as being the largest...

Upselling Through Online Ordering

“Hold the onions.” “One burger with everything on it.” “Yes, I’d like to make that a combo.” We’ve all been there. Do we want to spend that extra $1.80 on guacamole? (A: Hells yes! We’re not going to let $1.80 stand in the way of some sweet, sweet holy guacamole!) Do...