Connecting with Generation Z

There are some new kids in restaurant town, and they’re called Generation Z. Being anyone born after 1995, Generation Z now makes up around 26% of our population. Where Baby Boomers originally held the crown, Generation Z now reigns supreme as being the largest...

Upselling Through Online Ordering

“Hold the onions.” “One burger with everything on it.” “Yes, I’d like to make that a combo.” We’ve all been there. Do we want to spend that extra $1.80 on guacamole? (A: Hells yes! We’re not going to let $1.80 stand in the way of some sweet, sweet holy guacamole!) Do...

How to Stand Out from Your Competitors

Analysis of Current Menu Take the time to understand which of your items are the “all stars.” Depending on your successes and failures, you might need to tweak your menu. Menu engineering is critical to a restaurant’s success. Customers could demand a seasonal item....

Why Restaurants Should Have a Loyalty Program

Loyalty programs for companies have been around for awhile and they come in all different shapes and sizes. Some programs are created in such a way where a customer has to collect a certain number of points to unlock a special reward, or maybe they pay a particular...

5 Reasons to Begin Email Marketing

Using email marketing can help promote your business and brand to a large customer base at a fraction of the cost. Some restaurants and businesses choose not to dedicate much time to email marketing since platforms like Facebook, Twitter, and Instagram arrived....

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