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How to Stand Out from Your Competitors

Analysis of Current Menu Take the time to understand which of your items are the “all stars.” Depending on your successes and failures, you might need to tweak your menu. Menu engineering is critical to a restaurant’s success. Customers could demand a seasonal item....

Why Restaurants Should Have a Loyalty Program

Loyalty programs for companies have been around for awhile and they come in all different shapes and sizes. Some programs are created in such a way where a customer has to collect a certain number of points to unlock a special reward, or maybe they pay a particular...

5 Reasons to Begin Email Marketing

Using email marketing can help promote your business and brand to a large customer base at a fraction of the cost. Some restaurants and businesses choose not to dedicate much time to email marketing since platforms like Facebook, Twitter, and Instagram arrived....

How to Leverage Technology at Your Restaurant

As each year passes, customers demand more and more technology be included in their restaurant experience. However, according to the NRA, a third of operators say they lag in technology use. Technology is and has been an important component to how a restaurant...

Timing is Everything

Social media is one of the best ways to communicate your brand to customers. In addition to mass exposure, you have the opportunity to engage with your customers on a more one-to-one level compared to other marketing channels. However, timing is everything with social...