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Restaurant Marketing: The Ultimate Guide to Using Social Media

Let’s a look at social media’s relationship to restaurant marketing. A study by the Center for Hospitality Research at Cornell University addressed the use of social media as part of a restaurant’s marketing plan. Some of the findings are interesting. The 5 most...

Case Study: How Massimo is Doing it Right

“Osteria Francescana is Italy’s most celebrated restaurant. At Osteria Francescana, chef Massimo Bottura takes inspiration from contemporary art to create highly innovative dishes that play with Italian culinary traditions. It’s an approach that has won him three...

Should Your Restaurant Sell Merchandise?

With the advent of digital platforms such as YouTube and Instagram, getting in the merchandizing game is easier than ever. Whether you’re selling your secret sauce or branded clothing, restaurant merchandise offers the chance to generate brand and revenue. But, there...

Restaurant Marketing: Your Story is Your Success

Through all the work put into marketing, one thing is always becoming more clear. When it comes to converting sales, consumers buy stories a lot more than they buy products. “Consumers want to feel close to the businesses they buy from. They want to know the story or...