Marketing a restaurant is difficult. Knowing what restaurant marketing tactics work best can make your job a little bit easier.
With evolving technologies, demographics, and various forms of outreach, restaurant owners have to stay on their toes to adapt to these changes. Before the digital world, the process to differentiate your restaurant from competitors was simpler. We now live in a world where all information, about everyone and everything, is available in the palm of your hand.
Despite the challenges, going digital has a quick return of investment for restaurant owners. Here are three restaurant marketing tactics you can deploy today:
Local search is often the best way for customers to find information about a restaurant as quickly as possible. According to the findings of xAd and Telmetrics, mobile search has a conversion rate of nearly 90 percent!
Moreover, 64% of restaurant searchers with smartphones convert within an hour of their mobile search activity. Restaurant consumer activity is much more locally driven and far more urgent. By managing your restaurant’s listings on platforms like NetWaiter and Google, you immediately make your restaurant’s information accessible to customers. Getting started is as simple as…
- Adding your restaurant name, address, and phone number
- Uploading high-quality photos of your restaurant and menu items
- Responding to online reviews
- Double-checking that your location is displayed correctly on mapping sites
- Writing a brief business description
2. Post Photos Of Your Restaurant – Then Post Some More
One of the best, quickest and easiest way to promote your restaurant is with high-quality, close-up food photos. Most restaurants already have their social media profiles set up on channels like Facebook, Instagram, and Twitter. If your profiles aren’t set up, now is the time to do it. Create a plan that will encourage customers to visit your restaurant by posting visually and aesthetically-pleasing photos.
Modern Restaurant Management has a great, short checklist of ideas to consider when posting:
- Mouth-watering shots of your menu items
- Photos of your restaurant location’s interiors, facilities, and kitchen
- Photos of your chef and kitchen and wait staff
- Q&A interview with your chef
- Video tour of your restaurant
- A behind-the-scenes video of what goes on in your kitchen
Try sticking to concepts that fit your brand and commit to owning the process. The end goal is to drive customers – new and old – to your restaurant with your photos and unique content.
3. Spend Money Where You’ll Make Money
Restaurants should set aside investment in tech and data when determining their business plan and marketing budget.
Right now, the most important investment priorities are technologies that put your restaurant’s brand in front of the customer. According to a survey by the National Restaurant Association, one in four guests use technology when deciding where to eat. Over 32% of 18–34-year-olds say it factors into their choice when deciding on a quick-service restaurant. Additionally, 28% say it helps them make their full-service restaurant choices.
Online orders are 26% more lucrative than walk-in or call-in orders. Technologies like online ordering, digital menus, loyalty programs, and other apps connect you with your customers in the way that makes sense to them – and you. These types of investments should be prioritized over any other forms of marketing to ensure you are giving your customers the best overall dining experience.
Activate Your NetWaiter Site
If you want to attract more local customers and keep them informed about your restaurant, check out NetWaiter’s restaurant platform and network. You can search for, and activate, your NetWaiter site and app here: