With a tight marketing budget, you’ll need to figure out free ways to promote your restaurant. Here are a few tricks you can use to grow your business without breaking the bank.

 

Free Product Giveaway

A quick way to get free advertising is giving free product away. Customers love participating in giveaways or any events that involve a free item. A study found that that customers who received a coupon for $10 off a product experienced a 38% rise in oxytocin levels and were 11% happier than those who did not receive a coupon. Furthermore, their respiration rates dropped 32%, heart rates decreased by 5% and sweat levels were reportedly 20 times lower than their peers. Consequently, they felt more relaxed and less stressed. Customers love receiving discounts and free items to try out a brand. Even though the “free” component of this is truly benefiting the customers, you are relying on the free component to bring in new customers and sales you otherwise might not have had. For example, if a customer orders a large pizza, they can receive a free dessert with their order. The costs associated to the free dessert would be minimal and the loss wouldn’t be significant since the ROI would be associated to the amount of large pizzas purchased. Free item giveaways help spread your restaurant’s name to other people with will hopefully convert to new customers. Have fun with the process and identify and try rewarding your best customers with free first tastes of new menu items, discounts and other incentives in exchange for their feedback.

 

Guest Blogging

Quality content  is a never ending need for all business and   There are several benefits to behind posting to another blog, the biggest being that your post can tap into that blog’s readers and audience.Readers who might not have known about your restaurant could venture to your website to learn more. Something as simple as a guest post can potentially translate into sales if you do it the right way. Tap into your network of peers and write a guest post for a popular local blog. You could offer some insights into a marketing campaign that worked for your restaurant and  recommend that other restaurants try it. In 2017, 66% of marketers reported using blogs in their social media content. An article could also be written about how online ordering has worked for your restaurant and then  give some useful information on how they could leverage that technology. . Once you post on another blog, that blog can share the post to others and could then be picked up  by additional blogs, companies, and businesses. You never know what the butterfly effect could be.  

 

Email Newsletters and Campaigns

Email marketing is a valuable way to promote your menu, new deals, and exciting restaurant news to your customers. Sending emails helps you build a more in-depth relationship with your current customers and potential customers.. t tool such as Mailchimp will help you design beautiful layouts and create segmented customer lists in addition to providing useful data on your campaigns. If may feel like an old medium of communication, but email marketing is still one of the most effective ways to communicate news and value to your customer base.  

 


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